Description - Business Management for the Equine Industry by Sharon Eastwood
This book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources. Part 2 (Management) goes on to deal with resource management, and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.
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(243mm x 170mm x 9mm)
Blackwell Publishing Ltd
Publisher: John Wiley and Sons Ltd
Country of Publication:
Book Reviews - Business Management for the Equine Industry by Sharon Eastwood
Author Biography - Sharon Eastwood
Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon are directors in Dark Horse Business Consultancy, providing complete equine business solutions . All have an MBA in equine business management (Royal Agricultural College) and all have been involved in equestrian activities and businesses for decades.