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This textbook describes the structure of the industry in the UK and globally, and explains the current problems and strategic responses to global shifts in production. The new edition has been updated throughout to include the lastest available data, and takes account of the acceleration of the decline of manufacturing in the UK since 2002, the rapid expansion of production in China, and the final demise of the system of quota control. * Essential subject for students at undergraduate and postgraduate levels. * An expert guide to a bewilderingly complex industry. * No competition. * Addresses global issues, the opportunities and threats, with strategies for survival. * Author is Editor of International Journal of Fashion Marketing and Management.

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Book Details

ISBN: 9781405135993
ISBN-10: 1405135999
Format: Paperback
(241mm x 171mm x 17mm)
Pages: 328
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 4-Jul-2006
Country of Publication: United Kingdom

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Author Biography - Richard Jones

Richard Jones is a former Principal Lecturer in the Department of Clothing Design and Technology, Manchester Metropolitan University. He is also Editor of the Journal of Fashion Marketing and Management.

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