Humans automatically categorize others in social perception. Some categorizations - race, gender, and age - are so automatic that they are termed 'primitive categories'. As we categorize, we develop stereotypes about the categories. Researchers know much about racism and sexism, but comparatively little about prejudice based on age. The papers in this issue highlight the current empirical and theoretical work on understanding the origins and consequences of stereotyping and prejudice against older adults. With the aging baby boomer demographic, it is especially timely for researchers to work to understand how society can shed its institutionalized ageism and promote respect for elders.
Buy Ageism book by Todd D. Nelson from Australia's Online Bookstore, Boomerang Books.
(228mm x 155mm x 11mm)
Blackwell Publishing Ltd
Publisher: John Wiley and Sons Ltd
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Author Biography - Todd D. Nelson
Todd D. Nelson is the Gemperle Foundation Distinguished Professor of Psychology at California State University - Stanislaus. His research focuses on the impact of ageism on older persons. Specifically, he is interested in understanding and how age prejudice, stereotyping, and discrimination at the individual and societal level influence how older people feel about themselves and the future.