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Public relations shapes and spins our news, influencing society's values, knowledge, and perceptions. Despite this, it often goes unnoticed. It's Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector. * Investigates a broad range of examples, from Coca-Cola and corporate pharmaceutical companies, to the non-profit sector and reform labour practices in Latin America * Charts new territory by focusing on the effects and influence of public relations, both intended and unintended, in a discipline that has all too often concentrated on skills with little or no reflection on societal impact * Helps reveal why public relations is useful to society and how it has developed a negative public reputation * Includes practical debate about power issues in public relations theory and practice * Winner of the 2007 PRIDE award given by the PR Division of the National Communication Association

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Book Details

ISBN: 9781405144056
ISBN-10: 140514405X
Format: Hardback
(233mm x 163mm x 18mm)
Pages: 152
Imprint: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Publisher: John Wiley and Sons Ltd
Publish Date: 29-Nov-2006
Country of Publication: United Kingdom

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Author Biography - Frances Reynolds

W. Timothy Coombs is Associate Professor of Corporate Communication at Eastern Illinois University. He is the author of Ongoing Crisis Communication, Today's Public Relations (co-authored with Robert Heath), and Code Red in the Boardroom. Sherry J. Holladay is Associate Professor of Corporate Communication at Eastern Illinois University. She and Professor Coombs have co-authored three book chapters and six journal articles together.