Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - The Handbook of Organic and Fairtrade Food Marketing by Simon Wright

The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.

Buy The Handbook of Organic and Fairtrade Food Marketing by Simon Wright from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781405150583
ISBN-10: 1405150580
Format: Hardback
(253mm x 180mm x 21mm)
Pages: 312
Imprint: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Publisher: John Wiley and Sons Ltd
Publish Date: 9-Feb-2007
Country of Publication: United Kingdom

Book Reviews - The Handbook of Organic and Fairtrade Food Marketing by Simon Wright

» Have you read this book? We'd like to know what you think about it - write a review about Handbook of Organic and Fairtrade Food Marketing book by Simon Wright and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Simon Wright

Simon Wright is the founder of O & F Consulting (London), a Council Member of the Soil Association and an advisor to a number of organic and Fairtrade retailers and food manufacturers. Diane McCrea is an independent consultant on food and consumer affairs based in Cardiff, working in Europe and Internationally. She is a member of various government committees, including the Advisory Committees on Pesticides, and Animal Feeding, promoting the consumer perspective in regulatory affairs.

Books By Simon Wright

Saison by Simon Wright
Hardback, November 2014
$71.99
French Cafe Cookbook by Simon Wright
Hardback, November 2007
$80.99