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Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age

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Book Details

ISBN: 9781405155670
ISBN-10: 1405155671
Format: Paperback
(231mm x 157mm x 13mm)
Pages: 232
Imprint: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Publisher: John Wiley and Sons Ltd
Publish Date: 29-Aug-2008
Country of Publication: United Kingdom

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Author Biography - Tony Wilson

Tony Wilson is Associate Professor, Faculty of Economics and Business, at University Malaysia Sarawak, and Associate Research Fellow, Global Cities Institute, at the Royal Melbourne Institute of Technology.

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