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Description - Persuasive Messages by William L. Benoit

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. * A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application * Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages * Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action * Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics * Lecturer resources available at

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Book Details

ISBN: 9781405158213
ISBN-10: 1405158212
Format: Paperback
(244mm x 172mm x 23mm)
Pages: 288
Imprint: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Publisher: John Wiley and Sons Ltd
Publish Date: 18-Dec-2007
Country of Publication: United Kingdom

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Author Biography - William L. Benoit

William L. Benoit is Professor of Communication at the University of Missouri-Columbia and editor of the journal Communication Studies. He and his co-author Pamela J. Benoit were jointly awarded the Daniel Rohrer Award for research in argumentation by the American Forensic Association. Pamela J. Benoit is Vice Provost for Advanced Studies, Dean of the Graduate School, and Professor of Communication at the University of Missouri-Columbia. She has been awarded the William T. Kemper Fellowship for Excellence in Teaching as well as several other recognitions for contributions to research, teaching, and service.

Books By William L. Benoit

Persuasive Messages by William L. Benoit
Hardback, December 2007