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Description - Virtually Free Marketing by Nick Wilde

Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'.Virtually Free takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader through marketing their own products and services effectively and cheaply using the level playing field of the internet and will prove especially useful to small business owners and managers.

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Book Details

ISBN: 9781408100721
ISBN-10: 140810072X
Format: Paperback
(198mm x 129mm x 21mm)
Pages: 272
Imprint: A & C Black Publishers Ltd
Publisher: Bloomsbury Publishing PLC
Publish Date: 10-Oct-2008
Country of Publication: United Kingdom

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Author Biography - Nick Wilde

Philip Holden is the co-author of Marketing and PR on a Shoestring. Philip is programme director for the MA in Marketing Communications at the University of Greenwich, London, and devised the marketing component of their MBA in small business management.

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