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Description - Writing Marketing by Stephen Brown

Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.

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Book Details

ISBN: 9781412902663
ISBN-10: 1412902665
Format: Paperback
(234mm x 156mm x mm)
Pages: 272
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 24-Aug-2005
Country of Publication: United States

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