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"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." (Robert Picard, University of Jonkoping). "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." (Sylvia M. Chan-Olmsted, University of Florida). "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." (Gillian Doyle, University of Glasgow). This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one provides an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.

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Book Details

ISBN: 9781412903134
ISBN-10: 1412903130
Format: Paperback
(242mm x 170mm x 15mm)
Pages: 256
Imprint: SAGE Publications Ltd
Publisher: SAGE Publications Ltd
Publish Date: 11-Apr-2008
Country of Publication: United Kingdom

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Author Biography - Lucy Kung

Lucy K ng, Media Management and Transformation Centre, Jonkoping International Business School, and Ashridge Business School. She is the author of Inside the BBC and CNN: Managing Media Organisations (2000, Routledge), and also wrote the chapter on Media Management in Donsbach, W. (ed.) , The International Encyclopaedia of Communication (2007 Oxford, Blackwell).

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