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Description - The Business of Media by David R. Croteau

The Business of Media provides the critical analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. This Second Edition includes updated data and examples, while incorporating some of the most recent media developments into the analysis. The book: - uses two conceptual models to understand the media: the market model and public sphere model; - focuses on developments in the last decade, such as the rise of media conglomerates, and discusses new strategies; - offers clear, concise, jargon-free writing accessible to students without an economics background. This book will provide an invaluable guide to the changing media landscape.

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Book Details

ISBN: 9781412913157
ISBN-10: 1412913152
Format: Paperback
(228mm x 152mm x mm)
Pages: 336
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 18-Aug-2005
Country of Publication: United States

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Author Biography - David R. Croteau

David Croteau taught about the sociology of media as an Associate Professor (retired) in the Department of Sociology and Anthropology at Virginia Commonwealth University. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left and co-author, with William Hoynes, of Experience Sociology. William Hoynes is Professor of Sociology and former Director of the Media Studies Program at Vassar College in Poughkeepsie, New York, where he teaches courses on media, culture, and social theory. He is the author of Public Television for Sale: Media, the Market, and the Public Sphere and co-author, with David Croteau, of Experience Sociology.

Books By David R. Croteau

Experience Sociology by David R. Croteau
Paperback, September 2014