Call Boomerang Books 1300 36 33 32

Description - International Public Relations by Patricia A. Curtin

International Public Relations: Negotiating Culture, Identity, and Power offers an innovative critical approach to international public relations theory and practice. The book presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political, and cultural climates. Going beyond the Western, democratic, corporate perspective, the book critically examines the global diversity of public relations practice in such areas as travel and tourism, sports and international goodwill, non-profits, trade associations, and government national-building and branding efforts. The book questions existing public relations theory by illustrating how public relations is often practiced in countries significantly different from those in the West. International Public Relations: Negotiating Cutlure, Identity, and Power provides a theoretical and practical foundation for public relations researchers and scholars that accounts for cultural differences and the challenges of public relations practice in an era of increasing global interdependence and interconnectedness.

Buy International Public Relations by Patricia A. Curtin from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781412914154
ISBN-10: 1412914159
Format: Paperback
(228mm x 152mm x 17mm)
Pages: 320
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 6-Mar-2007
Country of Publication: United States

Other Editions - International Public Relations by Patricia A. Curtin

Book Reviews - International Public Relations by Patricia A. Curtin

» Have you read this book? We'd like to know what you think about it - write a review about International Public Relations book by Patricia A. Curtin and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review