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The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. This text presents students with the day-to-day skills of video production while guiding their practice with an understanding of audience analysis, communication processes, the principles of aesthetics, and the nature and impact of the digital transition. Review questions, professional pointers, and interviews with practioners brings the concepts of video production to life. Key Features include: - Unique balance of concepts and skills gives students the tools to apply their knowledge to new settings, audiences, and equipment - Coverage of audience analysis helps students understand the essential elements of winning and holding an audience's attention - In-depth coverage of the transition from analog to digital platforms allows students become skilled and competitive producers of video content - Extensive pedagogy including bulleted overviews at the beginning of each chapter, key terms, end-of-chapter exercises, interviews with practitioners helps students review and retain material.

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Book Details

ISBN: 9781412916752
ISBN-10: 1412916755
Format: Paperback
(231mm x 187mm x 25mm)
Pages: 564
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 5-Apr-2007
Country of Publication: United States

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Author Biography - Leonard C. Shyles

Leonard Shyles (Ph.D., Communication, Ohio State University) is Associate Professor of Communication at Villanova University. His publications include journal articles and book chapters dealing with the content and impact of televised political advertising in presidential campaigns. He is co-editor and co-author of The 1000 hour war: communication in the gulf (1994) for Greenwood Press, dealing with the use of telecommunications technologies to conduct the war in the Persian Gulf and to provide journalistic coverage of the conflict. Most recently, Shyles has published a comprehensive television production textbook, Video production handbook (1997) for Houghton Mifflin Company. Shyles' current research focuses on understanding digital technology in the contexts of markets and policy.

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