Dr. John T. (Tom) Mentzer is the Harry J. and Vivienne R. Bruce Chair of Excellence in Business in the Department of Marketing, Logistics and Transportation at the University of Tennessee. He has written more than 170 papers and articles, which have appeared in the Journal of Marketing, Journal of the Academy of Marketing Science, the Journal of MacroMarketing, Industrial Marketing Management, the Journal of Marketing Education, the Columbia Journal of World Business, Research in Marketing, Social Indicators Research, the International Journal of Physical Distribution and Materials Management, the Journal of Business Logistics, the Logistics and Transportation Review, Transportation Journal, the Journal of Business Research, Advances in Business Research, the Journal of Forecasting, the Journal of Business Forecasting, and numerous conference proceedings. He has co-authored five books: SUPPLY CHAIN MANAGEMENT, SALES FORECASTING MANAGEMENT, SIMULATED PRODUCT SALES FORECASTING, MARKETING TODAY, and READINGS IN MARKETING TODAY and edited the monograph MARKETING EDUCATION SOFTWARE. Dr. Mentzer was recognized in 1996 as one of the five most prolific authors in the Journal of the Academy of Marketing Science, and in 1999 as the most prolific author in the Journal of Business Logistics. He was awarded the Academy of Marketing Science Outstanding Marketing Teacher Award in 2001. Matthew B. Myers is Director of Global Business Initiatives and Associate Professor of Marketing at The University of Tennessee. Dr. Myers' primary areas of research are in international pricing, international supply chain operations, and comparative marketing systems. Prior to joining The University of Tennessee, Matt worked as a financial advisor with Merrill, Lynch, Pierce, Fenner and Smith, and was a financial analyst with IBM-Argentina. Professor Myers' research has been published in a number of academic outlets including the Journal of Retailing, Journal of International Business Studies, the Journal of International Marketing, the Journal of Business Logistics, International Journal of Production Research, and the Journal of World Business. Theodore P. Stank is the John H. Dove Distinguished Professor of Logistics and Transportation at The University of Tennessee. Dr. Stank's business background includes sales and marketing experience as an employee of Abbott Laboratories Diagnostic Division. He served as a Surface Warfare Officer in the United States Navy prior to his industry and academic experience. He has also performed consulting and executive education services for numerous manufacturing and logistics firms. He is an active member of the Council of Logistics Management. His research interests focus on the strategic implications and performance benefits associated with integrated logistics and supply chain management concepts, specifically related to logistics integration, communications and information exchange, outsourcing, and operational flexibility/responsiveness. He is a co-author with Donald J. Bowersox, and David J. Closs of 21st Century Logistics: Making Supply Chain Integration a Reality (Council of Logistics Management; 2000), has published over 55 articles in academic and professional journals, and has received numerous awards for outstanding teaching.