Description - Key Concepts in Public Relations by Bob Franklin
The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensible study aids and guides to comprehension. Key Concepts in Public Relations: " Provides a comprehensive, easy-to-use overview to the field " Covers over 150 central concepts in PR " Paves the way for students to tackle primary texts " Grounds students in both practice and theory " Takes it further with recommended reading Bob Franklin, Mike Hogan, Quentin Langley Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.
Buy Key Concepts in Public Relations by Bob Franklin from Australia's Online Independent Bookstore, Boomerang Books.
(210mm x 148mm x mm)
SAGE Publications Inc
Publisher: SAGE Publications Inc
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