Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - The Theory and Practice of Corporate Communication by Alan T. Belasen

How does a company's internal communication help to create its identity in the minds of its employees and stakeholders? In what ways does a company's external communication affect its reputation in the market at large? Corporate communication is a dynamic interplay of complementary and often competing orientations: unity and variety; consistency and creativity. The Theory and Practice of Corporate Communication offers a coherent, integrative approach by examing the topic and tasks from the framework of the Competing Values Perspective. This perspective allows for the exploration of corporate communication as a unified, highly interdependent function.

Buy The Theory and Practice of Corporate Communication by Alan T. Belasen from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781412950350
ISBN-10: 141295035X
Format: Paperback
(254mm x 177mm x 11mm)
Pages: 304
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 4-Oct-2007
Country of Publication: United States

Book Reviews - The Theory and Practice of Corporate Communication by Alan T. Belasen

» Have you read this book? We'd like to know what you think about it - write a review about Theory and Practice of Corporate Communication book by Alan T. Belasen and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Alan T. Belasen

Alan Belasen (Ph.D., University at Albany; M.A. & B.A., Hebrew University, Israel) is currently chair of the M.B.A. program at SUNY-Empire State College and holds positions in the Department of Communica-tion at the University of Albany and in the School of Management at Union College. Belasen has taught organizational and corporate communication topics at both undergraduate and graduate levels at the De-partment of Communication, University at Albany, and the MBA program, SUNY-Empire State College for more than 15 years. His consulting and communication audit activities cover diverse organizations including private enterprises, not-for-profit organizations, and governmental agencies. His most recent book, Leading the Learning Organization: Communication and Competencies for Managing Change (Human Communication Series, SUNY Press, 2000), covers a wide range of communication processes and skills as well communication audits.

Books By Alan T. Belasen

Confronting Corruption in Business by Alan T. Belasen
Paperback, December 2015
$98.10