Description - The Tipping Point by Malcolm Gladwell
For use in schools and libraries only. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Buy The Tipping Point by Malcolm Gladwell from Australia's Online Independent Bookstore, Boomerang Books.
(206mm x 140mm x 30mm)
Publisher: Turtleback Books
Country of Publication:
Other Editions - The Tipping Point by Malcolm Gladwell
Book Reviews - The Tipping Point by Malcolm Gladwell