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Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind -- and offers ways to influence that process. Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

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Book Details

ISBN: 9781422103296
ISBN-10: 1422103293
Format: Paperback
(211mm x 140mm x 20mm)
Pages: 272
Imprint: Harvard Business Review Press
Publisher: Harvard Business Review Press
Publish Date: 1-Sep-2006
Country of Publication: United States

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Author Biography - Howard Gardner

The author of fifteen books, eminent Harvard psychologist Howard Gardner revolutionized our understanding of intelligence, creativity, and leadership with such books as Frames of Mind, Creating Minds, and Leading Minds.

Books By Author Howard Gardner

Emotions, Learning, and the Brain by Howard Gardner

Emotions, Learning, and the Brain

Hardback, December 2015
App Generation by Howard Gardner

The App Generation

Paperback, October 2014
Truth, Beauty, and Goodness Reframed by Howard Gardner

Truth, Beauty, and Goodness Reframed

Paperback, November 2012
Unschooled Mind by Howard Gardner

The Unschooled Mind

Paperback, April 2011