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Description - Iconoclast by Gregory Berns

No organization can survive without iconoclasts innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.

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Book Details

ISBN: 9781422115015
ISBN-10: 1422115011
Format: Hardback
Pages: 256
Imprint: Harvard Business Review Press
Publisher: Harvard Business Review Press
Publish Date: 1-Sep-2008
Country of Publication: United States

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Author Biography - Gregory Berns

Gregory Berns, MD, PhD, is professor of psychiatry and behavioral sciences at Emory University. He has written for numerous science publications and has been interviewed on National Public Radio, CNN, and ABC's Primetime.

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