Call Boomerang Books 1300 36 33 32

Description - Data Driven by Thomas C. Redman

Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making. In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: * The special properties that make data such a powerful asset * The hidden costs of flawed, outdated, or otherwise poor-quality data * How to improve data quality for competitive advantage * Strategies for exploiting your data to make better business decisions * The many ways to bring data to market * Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

Buy Data Driven by Thomas C. Redman from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781422119129
ISBN-10: 1422119122
Format: Hardback
(242mm x 166mm x mm)
Pages: 272
Imprint: Harvard Business Review Press
Publisher: Harvard Business Review Press
Publish Date: 19-Aug-2008
Country of Publication: United States

Book Reviews - Data Driven by Thomas C. Redman

» Have you read this book? We'd like to know what you think about it - write a review about Data Driven book by Thomas C. Redman and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Thomas C. Redman

Thomas C. Redman is President of Navesink Consulting Group and was the first to extend quality principles to data and information. He is the author of Data Quality: The Field Guide, Data Quality for the Information Age, and Data Quality: Management and Technology.

Books By Thomas C. Redman

Getting in Front on Data by Thomas C. Redman
Paperback, September 2016