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Description - The Art of Client Service by Robert Solomon

If you work with clients in any industry, "The Art of Client Service" is for you. If you work in an advertising or marketing agency, then this book is indispensable. Distilling decades of experience, advertising executive, Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills.Now fully updated and revised, "The Art of Client Service" is geared to the entire account team - copy writers, art directors, and planners, researchers, media executives, support staff - anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including: know when to look it up; know when to make it up; what happens when I screw up?; respect what it takes to do great creative; in a high-tech world, be low-tech; be brief, be bright, be gone; how to write a letter of proposal; and, the Zen of PowerPoint. You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.

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Book Details

ISBN: 9781427796714
ISBN-10: 1427796718
Format: Hardback
(187mm x 127mm x 18mm)
Pages: 208
Imprint: Kaplan Trade
Publisher: Kaplan AEC Education
Publish Date: 1-Jan-2008
Country of Publication: United States

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Author Biography - Robert Solomon

Robert Solomon is one of America's most knowledgeable and respected client service executives. A frequent speaker on account management, Robert runs Solomon Strategic, a firm he founded in 1999 to provide marketing counsel and executive coaching to advertising agencies, client companies, and individual marketing professionals. He has a long-standing affiliation with Gardner Nelson & Partners, where he helps create effective integrated advertising/direct/interactive campaigns. Robert previously was CEO of Rapp Collins New York, President of Direct and Interactive Marketing at Ammirati Puris Lintas, Managing Director of FCB Direct West, and Senior Vice President at Bronner Slosberg Associates (now Digitas). You can reach Robert at robert@solomonstrategic.com.

Books By Robert Solomon

Art of Client Service by Robert Solomon
Hardback, April 2016
$36.52
Little Book of Mathematical Principles by Robert Solomon
Hardback, February 2016
$15.17
Blackwell Guide to Continental Philosophy by Robert Solomon
Paperback, January 2003
$68.36
Transformation of the World Economy by Robert Solomon
Paperback, August 1999
$116.21