The Business of Writing is a user-friendly book on written communication, intended for tertiary students in business courses. The authors all teach and work with students on a day-to-day basis and so are very familiar with students' needs, particularly that of being able to communicate well in a business environment. The book provides a comprehensive coverage of the tasks and the associated skills that are required in all business course writing. Numerous examples and illustrations have been provided throughout. This is the third edition of this very popular text. All chapters have been revised, improved and updated, new content has been added, and the layout has been enlivened by the use of a second colour and a more open format. This book covers: Reviewing the literature - writing summaries, critiques, annotated bibliographies, literature reviews; Writing essays; Writing reports; Analysing case studies; Taking exams; Writing business letters, memos, and e-mails, and making presentations; Referencing; Using tables and figures.
The fact that this book situates business communications within both the academic and business contexts makes it an invaluable asset for any student undertaking a business degree ...the latest edition includes a thorough and engaging chapter on critical thinking, which it should be remembered is at the basis of all academic discourse, and more fundamentally, is at the basis of our survival as a species ...This is an excellent international book on business communication skills for an international audience. Dr Michael Paton, Teaching Quality Fellow & Senior Learning Adviser, Faculty of Economics & Business, The University of Sydney Strong written communication skills are essential for success in university studies and business careers ...The Business of Writing is an excellent standalone resource as it is targeted so well at the specific needs of business students. Dr Douglas Carrie, Director, Bachelor of Business and Information Management, The University of Auckland Business School
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Pearson Education New Zealand
Publisher: Pearson Education New Zealand
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Author Biography - Emmanuel Manalo
Emmanuel Manalo (PhD in Psychology) is Associate Professor and Head of the Student Learning Centre (SLC), Centre for Academic Development at the University of Auckland. He is author of more than 70 academic publications on the topics of learning strategies, graduate education, intercultural education, and communication skills development. Glenis Wong-Toi (MA(Hons) in Psychology, PGDipAppPsych) is a Senior Tutor of the SLC. She is a specialist in assessment and remediation of learning disabilities, and is a former co-ordinator of the SLC's business communication skills development programme. Julie Trafford (MSc(Hons) in Geography) is a Senior Tutor at the SLC. She co-ordinates the SLC's courses and support programme for summer school students. She is the author of numerous publications, and has presented papers on graduate student instruction and support at international conferences. She is currently working towards a PhD in the area of student learning.