Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Professional Services Marketing by William Winston

This text provides an introduction to the major issues and concepts in professional service marketing. "Professional Services Marketing" provides both strategic and tactical guidance to professionals new to marketing. Author Fred Crane offers a realistic overview of the marketing process and discusses the characteristics and difficulties involved in marketing and managing professional services. He details solutions to those problems by offering framework for completing a marketing plan, shows how client management can be simplified, and demonstrates how promotion can be used effectively. A practical guidebook for any students intent on entering a professional field, such as law, engineering, dentistry, or accounting, "Professional Services Marketing" offers a "cookbook" approach to designing a marketing plan that is easily followed; shows how to conduct a quality of work life study as well as how to conduct client research; provides liberal examples of the concepts in action; shows how impression management, international marketing, relationship marketing and synchromarketing can overcome many of the problems encountered in marketing professional services; and aids professionals in solving many of their own problems without the expensive assistance of outside experts.

Buy Professional Services Marketing by William Winston from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781560242413
ISBN-10: 1560242418
Format: Paperback
(216mm x 156mm x mm)
Pages: 146
Imprint: Routledge Member of the Taylor and Francis Group
Publisher: Taylor & Francis Inc
Publish Date: 20-Jan-1993
Country of Publication: United States

Other Editions - Professional Services Marketing by William Winston

Book Reviews - Professional Services Marketing by William Winston

» Have you read this book? We'd like to know what you think about it - write a review about Professional Services Marketing book by William Winston and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Books By William Winston

Church and Ministry Strategic Planning by William Winston
Paperback, November 2016
Internal Marketing by William Winston
Paperback, July 2016
Employee Assistance Programs in Managed Care by William Winston
Paperback, August 2002
Consumer Satisfaction in Medical Practice by William Winston
Hardback, August 1999