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Description - Market Analysis by William Winston

Planning is a critical process when starting a new business or introducing a new product. This book shows how to execute a feasibility study to enable more effective planning. It presents a systematic approach to feasibility analysis based on strategic management, which is quickly becoming the main approach to business planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are empahasised and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service and non-profit settings.

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Book Details

ISBN: 9781560242697
ISBN-10: 1560242698
Format: Paperback
(216mm x 156mm x mm)
Pages: 254
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 28-Jun-1993
Country of Publication: United States

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