Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - International Marketing by Erdener Kaynak

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.

Buy International Marketing by Erdener Kaynak from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781560249894
ISBN-10: 1560249897
Format: Paperback
(216mm x 159mm x 32mm)
Pages: 414
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 27-Jun-1996
Country of Publication: United States

Book Reviews - International Marketing by Erdener Kaynak

» Have you read this book? We'd like to know what you think about it - write a review about International Marketing book by Erdener Kaynak and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Erdener Kaynak

Global Enterprise by Erdener Kaynak
Hardback, December 2006
$189.00
When Economies Change Hands by Erdener Kaynak
Hardback, August 2005
$170.10