Call Boomerang Books 1300 36 33 32

Description - Selling Sickness by Ray Moynihan

Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley's. It had long been his dream to make drugs for healthy people so that Merck could "sell to everyone. " Gadsden's dream now drives the marketing machinery of the most profitable industry on earth. Drug companies are systematically working to widen the very boundaries that define illness, and the markets for medication grow ever larger. Mild problems are redefined as serious illness and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. When it comes to conditions like high cholesterol or low bone density, being "at risk" is sold as a disease. Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits, in turn threatening to bankrupt health-care systems all over the world. As more and more of ordinary life becomes medicalized, the industry moves ever closer to Gadsden's dream: "selling to everyone. "

Buy Selling Sickness by Ray Moynihan from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781560258568
ISBN-10: 156025856X
Format: Paperback
(210mm x 140mm x 16mm)
Pages: 272
Imprint: Nation Books
Publisher: Avalon Publishing Group
Publish Date: 2-Jun-2006
Country of Publication: United States

Other Editions - Selling Sickness by Ray Moynihan

Book Reviews - Selling Sickness by Ray Moynihan

» Have you read this book? We'd like to know what you think about it - write a review about Selling Sickness book by Ray Moynihan and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Ray Moynihan

Ray Moynihan is one of the world's leading health writers. His work has appeared in the Sydney Morning Herald, The Age, the Australian Financial Review, the British Medical Journal, Lancet and New England Journal of Medicine. Alan Cassels is a Canadian researcher and writer who works on drug policy issues.

Books By Ray Moynihan

Sex, Lies, and Pharmaceuticals by Ray Moynihan
Paperback / softback, October 2010
Sex, Lies & Pharmaceuticals by Ray Moynihan
Paperback, September 2010
Ten Questions You Must Ask Your Doctor by Ray Moynihan
Paperback, August 2008
Selling Sickness by Ray Moynihan
Paperback, June 2005