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Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.

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Book Details

ISBN: 9781576750490
ISBN-10: 1576750493
Format: Paperback
(230mm x 157mm x 20mm)
Pages: 300
Imprint: Berrett-Koehler
Publisher: Berrett-Koehler
Publish Date: 1-Aug-1998
Country of Publication: United States


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