Call Boomerang Books 1300 36 33 32

Description - Identity is Destiny by Laurence D. Ackerman

Brand names, logos, and slogans are the identifying marks of corporations, but in the turbulent environment of the business world, these markers have little effect on the success of a company. Instead, it is an organization's underlying identity that contains the key to creating value, which, in turn, drives the success of the corporation. This enterprising book reveals how organizations can adapt successfully to the fast-paced marketplace when decisions are based on the bedrock of identity. The author's "laws of identity" will help managers be authentic leaders, recruit employees who will flourish in the corporate environment, and develop a product mix that both meets customer needs and highlights the talents of the organization.

Buy Identity is Destiny by Laurence D. Ackerman from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781576750681
ISBN-10: 157675068X
Format: Hardback
(95mm x 65mm x 9mm)
Pages: 250
Imprint: Berrett-Koehler
Publisher: Berrett-Koehler
Publish Date: 1-Jan-2000
Country of Publication: United States

Book Reviews - Identity is Destiny by Laurence D. Ackerman

» Have you read this book? We'd like to know what you think about it - write a review about Identity is Destiny book by Laurence D. Ackerman and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review