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What We Learned in the Rainforest presents a surprising new business principle: by applying strategies and practices gleaned from nature -- by emulating what it once sought to conquer -- big business can attain greater and more sustainable profits. With clear, direct language and dozens of real-world examples, the authors show how a company can become, like nature, a complex living system that doesn't merely balance competing interests but truly integrates them. Examples from leading companies include Coca-Cola's use of diversity to drive sales; 3M's technique of managing for innovation; Coors's "all waste is lost profit" theory; and Shell's "industrial ecosystem" approach.

Buy What We Learned in the Rainforest - Business Lessons Fron Nature book by Tachi Kiuchi from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9781576751275
ISBN-10: 1576751279
Format: Hardback
(241mm x 162mm x 23mm)
Pages: 250
Imprint: Berrett-Koehler
Publisher: Berrett-Koehler
Publish Date: 1-Feb-2002
Country of Publication: United States

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