Description - Big Vision, Small Business by Jamie S. Walters
While most of the business world glorifies growth, Big Vision, Small Business celebrates the art -- and power -- of thinking small. Based on more than 70 interviews with small-business owners and on the author's own experience as a small-business entrepreneur, this book demonstrates that a company doesn't have to be big to make a significant impact. According to the author, a new kind of business owner is emerging. Defining business success qualitatively as well as quantitatively, these individuals ensure that their bottom line balances personal priorities and social responsibilities. The book discusses four areas integral to big-vision, small-business ownership: engaging in inspired planning, knowing which model of growth to follow, maintaining successful employee and customer relationships, and seeking balance and integrity.
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(91mm x 61mm x 7mm)
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Author Biography - Jamie S. Walters
Jamie Walters and her firm, Ivy Sea, have provided counsel to a wide variety of organizations, large and small, well-known and unknown. The firm's award-winning public-service web site (www.ivysea.com) was chosen as a content partner for Inc.com; and has been recognized by About.com, Entrepreneur's Edge, The CEO Refresher, and other business and leadership website portals as one of the best sites for small-enterprise owners and entrepreneurs on the Internet.