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Description - Future Hype by Bob Seidensticker

Conventional wisdom says that technology is the greatest new growth frontier, coupling infinite potential with an ever-growing number of faster, more efficient, and more reliable products and instruments. According to this view, we live in an unprecedented golden era of technological expansion. Future Hype argues the opposite. Author Bob Seidensticker, who has an intimate understanding of technology on professional, theoretical, and academic levels, asserts that today's technological achievements are neither fast nor progressive. He explodes seven major myths of technology, including "Change is exponential," "Product cycle time is decreasing," and "Today's high-tech price reductions are unprecedented." Examining the history of tech hype, Seidensticker skillfully uncovers the inaccuracies and misinterpretations that characterize the popular view of technology, explaining how and why this view has been created, and offering specific strategies for measuring progress against what is actually known rather than against what its boosters have promised.

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Book Details

ISBN: 9781576753705
ISBN-10: 1576753700
Format: Hardback
(90mm x 61mm x 7mm)
Pages: 254
Imprint: Berrett-Koehler
Publisher: Berrett-Koehler
Publish Date: 22-Mar-2006
Country of Publication: United States

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Author Biography - Bob Seidensticker

Bob Seidensticker is a successful writer who graduated from MIT and then spent 25 years in the technology industry, including an 8-year stint at Microsoft as a project manager. He resigned from Microsoft in 1997 to write software as an independent developer and to pursue a writing career.