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Description - Untapped Creating Value in Underserved Markets by John Weiser

What if someone told you that markets representing billions of pounds were being all but virtually ignored? Markets with tremendous production and distribution potential along with a growing workforce and supplier base? What if you were told these markets were in domestic and international "base-of-the-pyramid" communities-composed of low-to moderate income, consumers in developed and developing countries? Chances are you'd be sceptical. And for good reason. While much has been written in recent years about business opportunities in these underserved markets, little has been available outlining the strategies necessary to turn this business concept into a detailed business model-the practical dos and don'ts every manager needs to know when approaching a new market. Until now.

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Book Details

ISBN: 9781576753729
ISBN-10: 1576753727
Format: Hardback
(241mm x 165mm x 24mm)
Pages: 240
Imprint: Berrett-Koehler
Publisher: Berrett-Koehler
Publish Date: 25-May-2006
Country of Publication: United States

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Author Biography - John Weiser

John Weiser is a founding partner in the firm of Brody * Weiser * Burns and an expert on using business strategies to achieve business and social goals. He has written numerous reports and books, including Conversations with Disbelievers. Michele Kahane is Director of Special Projects for the Center for Corporate Citizenship at Boston College. Prior to working at the Center, she was a program officer in the Ford Foundation's Economic Development Unit. Steve Rochlin is Director of Research and Policy Development for the Center for Corporate Citizenship at Boston College, which helps businesses leverage their social, economic, and human assets to ensure success and a more sustainable world. Jessica Landis is a research consultant at the Center for Corporate Citizenship at Boston College.