Description - Untapped Creating Value in Underserved Markets by John Weiser
What if someone told you that markets representing billions of pounds were being all but virtually ignored? Markets with tremendous production and distribution potential along with a growing workforce and supplier base? What if you were told these markets were in domestic and international "base-of-the-pyramid" communities-composed of low-to moderate income, consumers in developed and developing countries?
Chances are you'd be sceptical. And for good reason. While much has been written in recent years about business opportunities in these underserved markets, little has been available outlining the strategies necessary to turn this business concept into a detailed business model-the practical dos and don'ts every manager needs to know when approaching a new market. Until now.
Buy Untapped Creating Value in Underserved Markets by John Weiser from Australia's Online Independent Bookstore, Boomerang Books.
(241mm x 165mm x 24mm)
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Book Reviews - Untapped Creating Value in Underserved Markets by John Weiser
Author Biography - John Weiser
John Weiser is a founding partner in the firm of Brody * Weiser * Burns and an expert on using business strategies to achieve business and social goals.
He has written numerous reports and books, including Conversations with
Michele Kahane is Director of Special Projects for the Center for Corporate Citizenship at Boston College. Prior to working at the Center, she was a program officer in the Ford Foundation's Economic Development Unit.
Steve Rochlin is Director of Research and Policy Development for the Center for Corporate Citizenship at Boston College, which helps businesses leverage their social, economic, and human assets to ensure success and a more sustainable
Jessica Landis is a research consultant at the Center for Corporate Citizenship at Boston College.