Call Boomerang Books 1300 36 33 32

Description - Untapped by John Weiser

Most companies mistakenly dismiss low-income markets as commercial wastelands. Yet many top corporations -- including IBM, Ford, Hewlett Packard, and Texas Instruments -- have discovered that investing in and partnering with underserved communities can yield significant profits. Based on rigorous research spanning seven years and 50 cases, Untapped shows how serving consumers and suppliers at the bottom of the pyramid can be the key to addressing corporations' pressing needs: increased sales, a qualified workforce, marketable innovations, reduced costs, and increased quality. But as corporations benefit, so too do communities, through better products, prices, and services, more meaningful job opportunities, and an increased market for their own goods and services. The authors' blend of proven strategies, practical tools, case studies, and cogent insight shows managers how to maximize profits while helping community residents increase income and assets, creating a relationship of mutual gain.

Buy Untapped by John Weiser from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781576753729
ISBN-10: 1576753727
Format: Hardback
(241mm x 165mm x 23mm)
Pages: 240
Imprint: Berrett-Koehler
Publisher: Berrett-Koehler
Publish Date: 25-May-2006
Country of Publication: United States

Book Reviews - Untapped by John Weiser

» Have you read this book? We'd like to know what you think about it - write a review about Untapped book by John Weiser and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - John Weiser

John Weiser is a founding partner in the firm of Brody * Weiser * Burns and an expert on using business strategies to achieve business and social goals. He has written numerous reports and books, including Conversations with Disbelievers. Michele Kahane is Director of Special Projects for the Center for Corporate Citizenship at Boston College. Prior to working at the Center, she was a program officer in the Ford Foundation's Economic Development Unit. Steve Rochlin is Director of Research and Policy Development for the Center for Corporate Citizenship at Boston College, which helps businesses leverage their social, economic, and human assets to ensure success and a more sustainable world. Jessica Landis is a research consultant at the Center for Corporate Citizenship at Boston College.