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Description - Marketing That Matters: 10 Practices to Profit Your Business and Change the World by Chip Conley

Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them.

Buy Marketing That Matters: 10 Practices to Profit Your Business and Change the World by Chip Conley from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781576753835
ISBN-10: 1576753832
Format: Paperback
(85mm x 56mm x 6mm)
Pages: 180
Imprint: Berrett-Koehler
Publisher: Berrett-Koehler
Publish Date: 1-Oct-2006
Country of Publication: United States

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Author Biography - Chip Conley

Chip Conley has won numerous awards including Guerrilla Marketer of the Year from the American Travel Marketing Executives, Northern California Entrepreneur of the Year, National Humanitarian Hospitality Company of the Year, and the Experience Stager of the Year at a conference in Las Vegas in which Joie de Vivre beat out competition that included Disney, Cirque de Soleil, and Ian Schrager Hotels. Chip's book, The Rebel Rules: Daring to be Yourself in Business, was published

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