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Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them.

Buy Marketing That Matters book by Chip Conley from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9781576753835
ISBN-10: 1576753832
Format: Paperback
(85mm x 56mm x 6mm)
Pages: 180
Imprint: Berrett-Koehler
Publisher: Berrett-Koehler
Publish Date: 1-Oct-2006
Country of Publication: United States


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Author Biography - Chip Conley

Chip Conley has won numerous awards including Guerrilla Marketer of the Year from the American Travel Marketing Executives, Northern California Entrepreneur of the Year, National Humanitarian Hospitality Company of the Year, and the Experience Stager of the Year at a conference in Las Vegas in which Joie de Vivre beat out competition that included Disney, Cirque de Soleil, and Ian Schrager Hotels. Chip's book, The Rebel Rules: Daring to be Yourself in Business, was published

Books By Author Chip Conley

Emotional Equations by Chip Conley

Emotional Equations

Paperback, December 2013
Two Birds in a Tree by Chip Conley

Two Birds in a Tree

Paperback, November 2013
Peak by Chip Conley


Hardback, October 2007
Rebel Rules by Chip Conley

The Rebel Rules

Paperback, January 2001