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Description - You're Addicted to You: Why It's So Hard to Change- and What You Can Do About It by Noah Blumenthal

In "You're Addicted to You," Executive Coach Noah Blumenthal argues that there is no magical pill for changing your ingrained behaviors. People often try to treat their behavioral addictions the way they would treat a common cold. Take a couple aspirin, and it will disappear. Not the case for self-addictions . There is an endless wealth of information on improving one's self, on how to become thinner, or smarter, or kinder, or happier, or more charismatic, or better in general. However, very few of these books actually work. Most of these books provide new behaviors and supply wonderful ideas, but they don't help us address our current addictions and ingrained behaviors. We have had our behaviors shaped, molded and reinforced thousands of times over the course of our lifetime. We have been conditioned to act in a certain way when faced with certain types of situations. We can't simply come up with something better and turn off the old behavior. As such, much of the difficulty we have with change is not for lack of information on what to change; rather, it is because we don't know how to change. We know what we want to do, but we don't know how to adjust when we get into situations that bring out our bad habits. Without an effective plan for getting past our engrained roadblocks, efforts to move toward improvements will continuously fall flat. This book is dedicated to helping us lay out that plan and break our self-addictions Using Blumenthal's solution-based "Circles of Strength" model, You're Addicted to You offers a three-pronged strategy with specific actions to help readers make real change. In Step 1, Raising Awareness, we build strength in our knowledge of the change we are making. In Step 2, Building Support, we create strength in the network of people who will help us in our change efforts. Finally, in Step 3, Taking Action, we develop strength in the routines that we can use to make the change. Following these steps will give us the strength we need to overcome our self-addictions.

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Book Details

ISBN: 9781576754276
ISBN-10: 1576754278
Format: Paperback
(90mm x 61mm x 5mm)
Pages: 163
Imprint: Berrett-Koehler
Publisher: Berrett-Koehler
Publish Date: 28-Mar-2007
Country of Publication: United States

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Author Biography - Noah Blumenthal

Noah Blumenthal has helped people in the highest positions of power and those in the lowest depths of depression change their attitudes and behaviors. As a consultant and coach, Noah has worked with clients in the Fortune 500 in financial services, advertising, pharmaceuticals, utilities, and consumer products as well as educational institutions and not for profit. In addition to coaching executives, Noah has served as a counselor on suicide and peer counseling hotlines. Currently, Noah is the Founder and President of Leading Principles, Inc. (, an executive coaching and consulting company dedicated to building effectiveness by raising self and organizational awareness. His executive coaching, team management strategies and organizational development consulting help individuals, teams and organizations understand challenges and make difficult changes. Noah also works as a facilitator to prepare others to coach executives. Karlin Sloan & Company hired him to design, develop and deliver their "Coaching With Integrity" four-day workshop on executive coaching. In this workshop Noah trains new and seasoned coaches, HR professionals, OD experts, managers and executives on how to be more effective in both formal and informal coaching. Noah was a founding member of an internal consulting group at UBS Financial Services where he helped create and lead the effort for team development and coaching in the organization. In building this internal group over 5 years he trained and consulted to over 1000 line, management and executive teams throughout the organization and coached hundreds of team leaders on how to change their businesses and their behaviors.