Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.
Buy How to Get Ideas book by Jack Foster from Australia's Online Bookstore, Boomerang Books.
(86mm x 56mm x 6mm)
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Author Biography - Jack Foster
Jack Foster spent 35 years working in the creative department of major advertising agencies; the first ten as a writer, the last 25 as a creative director. During the 15 years Foster spent as the executive director of Foote, Cone & Belding in Los Angeles, it grew to be the largest advertising agency on the West Coast. Foster had helped create advertising for over a hundred companies including Carnation, Mazda, Sunkist, Mattel, ARCO, First Interstate Bank, Albertson's, Oreida, Suzuki, Denny's, Universal Studios, Rand McNally, and Smokey Bear. He won dozens of advertising awards including being named "Creative Person of the Year" by the Los Angeles Creative Club. For seven years he helped teach an advanced class at USC that was sponsored by the American Association of Advertising Agencies, and for three years he helped teach an extension class at UCLA on creating advertising. He earned a BS in business administration from Northwestern University. He currently lives in Santa Barbara, CA