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Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.

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Book Details

ISBN: 9781576756270
ISBN-10: 1576756270
Format: Paperback
(210mm x 142mm x 19mm)
Pages: 223
Imprint: Berrett-Koehler
Publisher: Berrett-Koehler
Publish Date: 30-Sep-2008
Country of Publication: United States

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Author Biography - Thom Hartmann

National radio host Thom Hartmann is the award-winning, best-selling author of fourteen books currently in print in more than a dozen languages on four continents. Hartmann is also an entrepreneur, an internationally known speaker on culture and communications, and an innovator in the fields of psychiatry, ecology, and economics. The former executive director of a residential treatment program for emotionally disturbed and abused children, he has helped set up hospitals, schools, famine relief programs, and communities for orphaned or blind children in India, Africa, Australia, South America, Europe, Israel, Russia, and the United States. Thom is the host of the flagship show of the Air America Radio network, held at during radio prime time on stations from coast-to-coast and on satellite radio." He lives in Portland, Oregon, with his wife, Louise. You can find him on the Web at www.thomhartmann.com.

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