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Description - The 9-Inch Diet by Alex Bogusky

This isn't a diet book. This is a book about plates. And the twisted conspiracy that is making our country fat. FACT -- 95 percent of dieters regain the weight after five years. FACT -- The average American dinner plate has grown from 9 inches in diameter to 12 inches since 1970. FACT -- As a result, we're now consuming more than 300 excess calories per day. FACT -- Our bodies have kept pace growing with our plates. CURE -- A return to 9-inch dinner plates. Alex Bogusky and Chuck Porter run arguably the most creative advertising agency in the country. Experts in manipulating popular culture, two of the best tricksters in the industry explain how you as a consumer are being duped and how you are actually part of the conspiracy to make you fat. But most importantly, they teach you how to break the cycle. Behold The 9-Inch ""Diet.

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Book Details

ISBN: 9781576873205
ISBN-10: 157687320X
Format: Paperback
Pages: 144
Imprint: powerHouse Books,U.S.
Publisher: powerHouse Books,U.S.
Publish Date: 24-Nov-2008
Country of Publication: United States

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Author Biography - Alex Bogusky

Alex Bogusky and Chuck Porter run arguably the most creative advertising agency in the country. Experts in manipulating popular culture, two of the best tricksters in the industry explain how you as a consumer are being duped and how you are actually part of the conspiracy to make you fat. But most importantly, they teach you how to break the cycle.

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