Description - Going Mobile by Keri Hayes
This guide provides an objective analysis of the opportunities for working harder and better while saving time and money by using mobile and wireless applications. It explains the information managers need to ask hard questions of mobile technology retailers. The authors provide an objective view of the potential and pitfalls, and point out situations where mobile technology may not be the right solution for some businesses. For those where it does fit, the book guides readers in forming a strategic vision and tactical plan for incorporating real-time/anytime communications into the business.
Buy Going Mobile by Keri Hayes from Australia's Online Independent Bookstore, Boomerang Books.
(229mm x 152mm x 15mm)
Publisher: Taylor & Francis Ltd
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Author Biography - Keri Hayes
Keri Hayes is a writer and editor based in the San Francisco Bay Area, focusing on the business and technology market. She's written for Web Techniques, Computer Currents, and M-Business magazines, as well as various newspapers and Web sites. Keri was part of the launch team at M-Business magazine, where she spent almost two years covering the emerging mobile and wireless market. Susan Kuchinskas was a founding editor of M-Business magazine, helping to make it one of the most authoritative sources for information on the business of wireless. She has been a senior writer for Adweek and Business 2.0, and her work has appeared in numerous publications including Industry Standard, Los Angeles Times, Salon, San Jose Mercury News, and Wired.