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Description - The Advertising Age Encyclopedia of Advertising by John McDonough

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Buy The Advertising Age Encyclopedia of Advertising by John McDonough from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781579581725
ISBN-10: 1579581722
Format: Hardback
(279mm x 216mm x 94mm)
Pages: 2000
Imprint: Fitzroy Dearborn Publishers
Publisher: Taylor & Francis Ltd
Publish Date: 30-Nov-2002
Country of Publication: United Kingdom

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