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Description - 101 Mission Statements from Top Companies by Jeremiah Abrams

Ben & Jerry'--'s has one. So do Tiffany'--'s and Smucker'--'s and Microsoft. It doesn'--'t matter whether you'--?re a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company'--'s future and, ultimately, its success. Selected from among America'--'s most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values. Additionally, 101 MISSION STATEMENTS instructs the new or future entrepreneur in crafting and customizing a mission statement that will inspire, motivate, and meet the specific needs and aspirations of the organization and its members.

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Book Details

ISBN: 9781580087612
ISBN-10: 1580087612
Format: Paperback
(185mm x 127mm x 11mm)
Pages: 224
Imprint: Ten Speed Press
Publisher: Random House USA Inc
Publish Date: 1-May-2007
Country of Publication: United States

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Author Biography - Jeremiah Abrams

JEFFREY ABRAHAMS is a graduate of the University of Iowa Writers' Workshop, a former journalist, and an award-winning advertising and marketing copywriter for small businesses and Fortune 500 companies. He lives in Oakland, California.

Books By Jeremiah Abrams

Meeting the Shadow by Jeremiah Abrams
Paperback, December 1990
$34.71