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This guide is for graphic designers who want best-practice advice on how to get and keep clients while doing their best work. In a series of in-depth interviews covering a wide range of industries, top professionals reveal the principles of an effective and creative client-designer relationship: Brooks Brothers and Desgrippes Gobe; Grand Union Supermarkets and Milton Glaser, Inc.; Lomas Financial and the Richards Group; Farber & Farber and Pentagram; Abiomed and Weymouth Design; Sci. Arc and April Greiman; the Episcopal Church and Fallon McElliot; and many more. Readers will also find out how to meet and court potential clients, learn the lingo, make effective presentations, and keep clients coming back. This guide offers designers tools for identifying what is distinct about their services and what they can do to market themselves; handling proposals and contracts; and getting referrals from existing clients.

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Book Details

ISBN: 9781581152760
ISBN-10: 1581152760
Format: Paperback
(228mm x 153mm x 19mm)
Pages: 256
Imprint: Allworth Press,U.S.
Publisher: Allworth Press,U.S.
Publish Date: 31-Jul-2003
Country of Publication: United States

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Author Biography - Ellen M. Shapiro

Ellen Shapiro has been president of Shapiro Design Associates for more than twenty-five years. She is Senior Seminar professor at Purchase College, SUNY, and a master class instructor at the University of Baltimore. The author of Clients and Designers (Watson-Guptill) and contributor to Design Culture and Looking Closer 2 (both published by Allworth Press), she has contributed more than 70 articles to design magazines. She lives in Irvington, NY

Books By Author Ellen M. Shapiro

Graphic Designer's Guide to Clients by Ellen M. Shapiro

The Graphic Designer's Guide to Clients

Paperback, April 2014