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Description - Design Management by Brigitte Borja de Mozota

Each chapter is bolstered with case studies and leadership profiles from top international corporations that illustrate essential theories from design, management, and marketing. As readers systematically move from the principles of successful design management to its practical application, the book provides tools for choosing the right design agency, integrating design in the organization, and implementing design projects.

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Book Details

ISBN: 9781581152838
ISBN-10: 1581152833
Format: Paperback
(229mm x 152mm x 155mm)
Pages: 288
Imprint: Allworth Press,U.S.
Publisher: Allworth Press,U.S.
Publish Date: 1-Aug-2003
Country of Publication: United States

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Author Biography - Brigitte Borja de Mozota

Brigitte Borja de Mozota is a pioneer in design management who founded the first Ph.D. program on design management and wrote the first book on the subject in France. An internationally respected researcher with long industry experience, she has been a member of the Board of Advisors of the Design Management Institute in Boston since 1995, and chair of its Research Advisory Council since 1998. She has written numerous articles about design management and organised conferences on the subject for more than ten years, including the DMI Academic Forum. She now teaches marketing, innovation, and strategy at the prestigious Universite Paris X Nanterre and design management at the Universite de Nancy 2. She lives in Paris.