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Description - The Real Business of Web Design by John F. Waters

This guide offers graphic designers, web designers and communications professionals new insights about how to take advantage of the Web as a multi-channel, transaction-oriented medium. The book goes beyond the latest trends on the Web and simply creating better customer experiences online: it offers a veteran web designer's visual design strategies and best practices for making the Web work. Readers will learn how to use the Web in crucial ways to distil the communications principles necessary to achieve increasing value; identify approaches and steps necessary to improve business efficiency; streamline business communications; eliminate unnecessary paperwork; speed up business transactions; and increase profit. The book details how the Internet has already become an integral part of our culture and how it sets a standard for a network-centric world. By providing a broad framework of specific tools for improving web initiatives, it offers ways of clarifying and simplifying the web development process and achieving consumer-friendly goals.

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Book Details

ISBN: 9781581153163
ISBN-10: 1581153163
Format: Paperback
(229mm x 153mm x mm)
Pages: 256
Imprint: Allworth Press,U.S.
Publisher: Allworth Press,U.S.
Publish Date: 1-Jan-2004
Country of Publication: United States

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Author Biography - John F. Waters

John Waters is founder and creative director of Waters International, whose client list includes American Express, Citicorp, Dow Jones, and IBM. He lives in New York City.

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