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The book has been completely updated to reflect recent technology and market changes, with a special focus on e-book marketing, print-on-demand and the marketing of backlist and reprint titles. A complete appendix provides a marketing timeline and checklist; a list of helpful organizations, reference works, and key trade publications; plus sample press releases, direct mail letters, pitch letters and an updated list of resources.

Buy The Complete Guide to Book Marketing book by David Cole from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781581153224
ISBN-10: 1581153228
Format: Paperback
(228mm x 153mm x 16mm)
Pages: 256
Imprint: Allworth Press,U.S.
Publisher: Allworth Press,U.S.
Publish Date: 1-Apr-2004
Country of Publication: United States


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Author Biography - David Cole

The former marketing director of Nolo Press, author David Cole has more than 30 years of experience in publishing. He lives in Berkeley, CA.

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