Description - Creating the Perfect Design Brief by Peter L. Phillips
In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more
Buy Creating the Perfect Design Brief by Peter L. Phillips from Australia's Online Independent Bookstore, Boomerang Books.
(229mm x 153mm x 13mm)
Publisher: Allworth Press,U.S.
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Author Biography - Peter L. Phillips
Peter L. Phillips is a 30-year design industry veteran and internationally recognized expert in developing corporate and brand identity design programs. An author and brand identity consultant for many Fortune 500 companies,