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Description - The Real Business of Photography by Richard Weisgrau

Drawing from decades of experience as a working photographer and industry leader, the author defies popular "business myths" and trend-driven behaviour by providing a fresh, common sense approach to running a photography business. Focusing on what is specifically important to a photography business, the book covers all the essentials of running a photography business - setting a strategic vision and managing finances, networking for prospects and retaining clients - with the goal to develop an individual, unique business style.

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Book Details

ISBN: 9781581153507
ISBN-10: 1581153503
Format: Paperback
(229mm x 153mm x mm)
Pages: 224
Imprint: Allworth Press,U.S.
Publisher: Allworth Press,U.S.
Publish Date: 1-May-2004
Country of Publication: United States

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Author Biography - Richard Weisgrau

Richard Weisgrau has been the Executive Director of the country's leading photography association for the past fourteen years. A photographer who operated a multi-media production company for fifteen years, he has consulted hundreds of photographers on business and legal issues of all levels.

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