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This timely companion will help designers and illustrators create and implement sophisticated marketing and self-promotion system for long-term success. Written by a long-time creative professional and successful trade journalist, the book provides an in-depth guide to the latest industry trends, technologies, and business secrets in marketing. The book is divided into fifteen succinct chapters that provide step-by-step instructions on such topics as: finding new (or better) clients, creating a marketing database for this new client development, developing a qualified mailing list, making "first contact" with prospective clients, portfolio presentations that get work, networking opportunities for self-promotion, advertising ideas, improving your direct mail techniques, public relations campaign to get your name "known, key tools for better Internet and email marketing. Interviews with real-life clients and case studies bring each chapter to life, including a special chapter on what clients are looking for when they interview creative, and tips on how to present the added value of one's work to them.

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Book Details

ISBN: 9781581153637
ISBN-10: 1581153635
Format: Paperback
(228mm x 153mm x 14mm)
Pages: 224
Imprint: Allworth Press,U.S.
Publisher: Allworth Press,U.S.
Publish Date: 1-Dec-2004
Country of Publication: United States


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Author Biography - Maria Piscopo

Maria Piscopo has been a creative services consultant for more than 20 years. She has consulted, lectured, and written extensively about the business of selling graphic design, art, and photography. The author of Marketing & Promoting Your Work and The Photographer's Guide to Marketing and Self-Promotion (Allworth Press)

Books By Author Maria Piscopo