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This provocative anthology provides inspiration on how to teach and discuss art direction in the classroom and beyond. Featuring essays, interviews, and visual material by more than 30 teachers, professionals, and leaders from the field, the book provides an in-depth view of the various approaches of art direction from editorial to advertising, as well as analysis about the business and history of the profession. The book includes overviews and critiques, as well as dialogues between art directors and their clients, editors, and producers. Experiential profiles by top teachers are provided, as well as essays on how to survive and thrive as an art director. Contributors include such prominent names as Vince Frost, Ronn Campisi, Gail Anderson, and more. The editors focus on editorial, book, and multimedia art direction but also include essays on the nexus between art and commerce. This unique read will fascinate both professionals and students.

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Book Details

ISBN: 9781581154351
ISBN-10: 1581154356
Format: Paperback
(228mm x 153mm x 16mm)
Imprint: Allworth Press,U.S.
Publisher: Allworth Press,U.S.
Publish Date: 1-Jan-2005
Country of Publication: United States


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Author Biography - Steven Heller

STEVEN HELLER is author or editor of more than eighty books on graphic design, including Design Literacy, The Education of a Graphic Designer, The Education of a Typographer, The Education of an Illustrator, The Education of an E-Designer, The Education of a Design Entrepreneur, Graphic Design TimeLine, Graphic Design History, Texts on Type, and the four-volume Looking Closer series, all published by Allworth Press. VERONIQUE VIENNE is a creative director, marketing consultant, and author who has written extensively on design ethics and business practices. A consultant for clients such as Yves Saint Laurent, d/g*, and Express, she is an expert on issues surrounding corporate design, branding, and advertising. The author of several books and co-editor of Citizen Designer (Allworth Press

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