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This is a unique and comprehensive overview of advertising design strategies that will help anyone understand and utilise the persuasive techniques of visual messaging. "Advertising Design and Typography" contains a thorough discussion of all the major design principles, and on how print design differs from those used in television, online, and in interactive media. Also included is an extensive section on typography, which looks at different type as perceived by readers, and typographic history, principles, and practice. This volume also features hundreds of examples of outstanding advertising design from around the world.

Buy Advertising Design and Typography book by Alex White from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9781581154658
ISBN-10: 1581154658
Format: Hardback
(286mm x 222mm x 22mm)
Pages: 224
Imprint: Allworth Press,U.S.
Publisher: Allworth Press,U.S.
Publish Date: 1-Sep-2006
Country of Publication: United States

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Author Biography - Alex White

Alex White is an award-winning designer, is Vice President of the Type Directors Club, and is author of several books on similar subjects.

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