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This practical and informative volume provides readers with a definitive guide to the print publication process - from concept to delivery of the final product. "Effective Publications Management" offers advice on creating all types of print publications - from annual reports, brochures, and direct mail promotions, to print ads, product packaging, and posters. It also features chapters dedicated to every stage of the production process, such as how to manage research, assembling a team of writers, designers, photographers, and editors, and evaluating a publication's success.

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Book Details

ISBN: 9781581154863
ISBN-10: 1581154860
Format: Paperback
(254mm x 216mm x 13mm)
Pages: 208
Imprint: Allworth Press,U.S.
Publisher: Allworth Press,U.S.
Publish Date: 1-Aug-2007
Country of Publication: United States


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Author Biography - Cathy Connor Lips

Cathy Connor Lips is a veteran of the marketing and communications fields. She has taught publications management at the University of Baltimore since 1990.